CNED “Ça change forcément la vie”

Client : CNED

The CNED (National Center of Distance Learning) wanted to create a fresh campaign for their new TV spot and social media channels. With their company La nouvelle, our challenge was to conceive and create a fun commercial showing that the person we want to be is only a click away.

We started with the idea of a young woman who, through exploring CNED’s website and their corresponding courses, starts to picture who she would like to be in the future (teacher, chef, etc.) and ends up finding a community with her same interests.

Following a storyline drafted by La Nouvelle’s creative team, we pre-produced, organized, and then created – from start to finish – this 2021 campaign for the CNED, a key figure in education!

The music was composed by Sixième Son, who are best known as the prestigious creators of the SNCF’s signature sound, as well as for many other musical arrangements.

Format : Pub TV de 00.25 sec et 4 pubs digitales de 00.15 sec et 2 pubs digitales de 00:10 sec.
Agence : La Nouvelle
Diffusions : TV , Youtube, Facebook, Instagram.
Matériel technique : Arri Alexa Mini
Optiques Zeiss Standard Speed T 2.1

Réalisateur : Pater/Son
Directeur de la photographie : Ole Marius Dahl
Producteur : Henri Baudras
Agence : La nouvelle
Musique : Sixième Son
Chef déco : Ceren Kaya
Assistant déco : Jérôme Joubert, Maxime Varrier
1er assistante cam : Lolie
Chargée de Prod : Léa Roudet.
Maquilleuse : Chloé Talleux
Styliste : Tara Ziegfeld
Chef Elec : Tristan Charles
Etalonneur : Steven Le Guellec
Postproduction : Sébastien Gillig & Pater/Son
Montage : Pater/Son
Mixer/Sound Designer : Lucas Ortiz
Chef Machino : Héléna Mayot
Elec : Robin Parrinello
Régie : François Rivière