CNED “Ça change forcément la vie”

Client : CNED

The CNED (National Center of Distance Learning) wanted to create a fresh campaign for
their new TV spot and social media channels. With their company La nouvelle, our challenge
was to conceive and create a fun commercial showing that the person we want to be is only
a click away.
We started with the idea of a young woman who, through exploring CNED’s website and
their corresponding courses, starts to picture who she would like to be in the future (teacher,
chef, etc.) and ends up finding a community with her same interests.
Following a storyline drafted by La Nouvelle’s creative team, we pre-produced, organized,
and then created – from start to finish – this 2021 campaign for the CNED, a key figure in
education!

The music was composed by Sixième Son, who are best known as the prestigious creators
of the SNCF’s signature sound, as well as for many other musical arrangements.

Format: TV commercial of 00.25 seconds and four digital commercials of 00.15 seconds,
and two digital commercials of 00:10 seconds
Advertising Agency: La Nouvelle
Media: TV, Youtube, Facebook, Instagram
Technical equipment: Arri Alexa Mini, Zeiss Standard Speed Optics T 2.1

Director : Pater/Son
Cinematographer : Ole Marius Dahl
Producer : Henri Baudras
Agency : La nouvelle
Music : Sixième Son
Chef déco : Ceren Kaya
Assistant déco : Jérôme Joubert, Maxime Varrier
1st assistant camera : Lolie
Chargée de Prod : Léa Roudet.
Make up Artist: Chloé Talleux
Styliste : Tara Ziegfeld
Chef Elec : Tristan Charles
Color correction : Steven Le Guellec
Postproduction : Sébastien Gillig & Pater/Son
Edit : Pater/Son
Mixer/Sound Designer : Lucas Ortiz
Chef Machino : Héléna Mayot
Elec : Robin Parrinello
Catering : François Rivière